In addition to that, SEO is also able to target its specific market through personalized marketing which is only possible through search engines.
However, though SEO is considered today as one of the most successful and the most powerful, its success is only limited on how well the website was constructed.
Limitations of SEO According to many SEO experts, SEO is used mainly to increase a website’s visibility in the World Wide Web market by making the highest relevant answer to a search query, allowing these websites to appear in the first top 10 SERP or search engine result page.
However, its effectiveness it’s usually limited to only increasing a website’s visitor, and not the website’s conversion rate. This is the reason why SEO is usually offered with a redesign of a website so as to fully utilize SEO’s effectiveness in web marketing.
(Learn more about how you can start your career in SEO)
On-Page SEO Optimization On-Page SEO Optimization, or on-page optimization, is a process in SEO which deals with the improvement of the website to make it more “search engine friendly.” This is by increasing the website’s keyword density.
According to many seo experts, there are many ways on how to increase a website’s keyword density, such as through its coding, such as the website’s Meta Tags including the Meta Title (the title of the page), the Meta Description (the description of the page), and Meta Keywords (the keywords of the page).
In addition to those, the Alt Tags and Title Tags are also popular places where SEO experts can increase a website’s keyword density, as well as with its URL and links. On-Page SEO also involves changing an image’s file name.
But other than on the website’s coding, on-page SEO also involves changing the website’s content. Not only does this improve the website’s keyword density, but also improves the website’s authority in the World Wide Web by sharing information that can be useful for many people. This is also used in a popular SEO technique called link bait.